Music China 2024: A Revitalized Industry on Display
This year, Music China 2024 in Shanghai showcased an impressive recovery from last year's event, bringing together over 1,800 exhibitors across 150,000 square meters of exhibition space. From October 10-13, the show attracted visitors from around the globe, offering a vibrant mix of products and technology. Compared to the quieter and less crowded NAMM 2024, Music China stood out with its energy and a range of digital innovations, highlighting the resilience of the music market. With dedicated zones for instruments, recording gear, and cutting-edge digital products, this year’s event set the stage for a bright future in the industry.
Now, let’s dive into the brands we interviewed with KIREMICO at the show! We’ve had the chance to speak with some exciting companies and explore their latest innovations. Stay tuned to discover more about these products and how they’re shaping the future of music!
At Music China 2024, Eileen from NF ACOUS shared the exciting news about their rebranding from NF AUDIO to NF ACOUS. This rebranding reflects a significant evolution in the company’s identity, with a new logo, packaging, and a modern premium feel. Their latest product, the NM20, has improved tuning based on customer feedback and is an upgrade from their most popular model, NM2. NF Acous is focused on providing a more refined experience for its customers, reflecting its growth and dedication to quality.
At Music China 2024, Vivian from GREATEN introduced their new electronic wind instrument, designed for beginners and versatile enough for all levels. The instrument offers customizable sound and fingerings, allowing users to learn in just an hour, even if they have no prior experience. Equipped with Bluetooth, MIDI functions, and compatibility with mobile devices, it also supports music production. Additionally, GREATEN manufactures affordable digital pianos, available for online purchase. They invite distributors and music shops to reach out for collaboration opportunities.
At Music China 2024, Parco from AEROBAND introduced their innovative Aram Guitar, which has already gained popularity in Japan, America, and Europe. Key features include silicone strings for easy fingering, a silent mode for practicing with headphones, and a built-in microphone for singing and playing simultaneously. With nine different tones, including classical guitar, bass, banjo, and piano, the Aram Guitar also supports MIDI functions, making it ideal for music production. AEROBAND products are available on their website, Amazon, and major social platforms like YouTube, TikTok, and Instagram.
At Music China 2024, Coco from XVIBE introduced their latest wireless microphones, including models A58, U7, U8, and U9. These new wireless systems cater to a range of instruments, such as saxophones, bass, and guitars, and feature six channels for seamless switching. The microphone clips are easy to change, making it simple to adapt to different setups. With plug-and-play functionality, XVIVE’s wireless systems are perfect for musicians looking for convenience and high-quality sound on stage.
At Music China 2024, White, the design director of MIDIPLUS, introduced several exciting new products, including the world’s first folding MIDI keyboard. This innovative keyboard is designed for portability while retaining the feel and functionality of a traditional keyboard, making it perfect for composers and performers alike. MIDIPLUS also showcased their XMX series, offering versatile features like velocity-sensitive pads and smart scales for easier playing. Additionally, they revealed new audio interfaces and DAW controllers, highlighting their commitment to advancing music technology for all levels of musicians.
At Music China 2024, WINGO was highlighted for their long-standing success in creating simple yet effective music accessories. Known for their capos, tuners, and foldable stands, WINGO has earned a strong reputation, especially on Amazon, where they’ve been supporting the Kiko channel for over 10 years. Their products, designed to make music more accessible, are lightweight, portable, and perfect for musicians worldwide. Be sure to explore WINGO’s store on Amazon to discover their range of high-quality accessories.
Join us at Music China 2024 as Logan from YUER presents the V810 Pro, a mini amplifier designed for guitar and microphone performances! Featuring reverb, delay, and OTG recording functions, this versatile amp makes it easy to play, sing, and record all at once. YUER also introduces their new Looper and Drum pedals, adding to their line of top-quality audio gear, available worldwide.
At Music China 2024, Alex from SWIFF Audio presented their new WX 520 In-Ear Monitor Wireless System. This user-friendly system features a transmitter and receiver, with the ability to charge the receiver directly from the transmitter case. With four channels and support for connecting over 100 receivers to a single transmitter, it’s ideal for musicians looking for reliable monitoring during performances. The system also offers stereo and mono modes, adjustable gain, and is set to launch in the US and Europe in November. Stay tuned for more updates via their Instagram!
Music China 2024 showcased a revitalized and innovative music market, with brands like NF ACOUS, GREATEN, AEROBAND, XVIVE, MIDIPLUS, YUER, and SWIFF Audio presenting cutting-edge products that cater to musicians and producers worldwide. From wireless systems and portable amps to MIDI keyboards and digital wind instruments, these brands highlighted the future of music technology.
At ASIA2MARKET, we believe in connecting Asian brands with new global opportunities. Our mission is to help companies like those we saw at Music China 2024 find success in international markets. Through trade shows, partnerships, and innovative marketing strategies, we aim to bridge the gap between East and West, allowing brands to expand and thrive. As we continue to explore events like Music China, we remain committed to fostering growth and building valuable connections for our clients.
If you're looking to take your brand global, ASIA2MARKET is here to support you every step of the way. Stay tuned for more insights and opportunities from the world of music and beyond!
